All IB Math projects The IB Math Tutor, The IB Math Teacher (soon IB Math School), IB Math Prep and IB Math Club are united by a clear purpose: solving the biggest pain points IB Math students, parents and schools face, from academic pressure and lack of support to the need for efficient, results-driven study tools. All that through a personal brand, a community feature and a face students recognize.
About the projects
They are all hyper-focused on a single niche (IB Mathematics), structured to scale through digital content (with the exception of The IB Math Tutor), and designed to feed into one another—free content builds authority and drives traffic, topic-based courses monetize engagement, the high-ticket prep course delivers transformational results and IB Math Club brings students together in an online community of engaged scholars. Together, they create a powerful ecosystem that leverages the brand's IB Math expertise, builds community, generates recurring revenue, and, most importantly, creates long-term equity by turning our reputation into a scalable education brand. Its foundations are a personal brand + community + face students recognize, differentiating itself from the market's biggest players such as Revision Village and Kognity.
They solve a real, urgent problem
All three projects address the core pain points of IB Math students and their parents:
- Confusion about how to study effectively
- Pressure to achieve high grades for university
- Lack of proper support from schools or teachers
- Desire for efficiency in learning a difficult subject
They are laser-focused on a niche: IB Mathematics
Each project builds deep authority and trust within the IB Math ecosystem, not trying to be everything to everyone, but instead dominating a specific high-value niche. This makes the brand recognized, trustworthy, and easily scalable within that niche, especially having someone who people can relate to in front of them (putting a face to the brand).
They are modular, yet interconnected
- The IB Math Tutor is the least scalable, however it drives value provided that people can find out how much it costs to have an hour of tutoring with the main teacher (Bruno).
- The IB Math Teacher (IB Math School) builds personal brand, traffic, and authority (free content, YouTube, lead generator).
- IB Math Prep provides a high-ticket, transformational prep program for students entering the IB (flagship product).
- IB Math Club offers a selected community of highly engaged students that want to succeed an opportunity to interact and learn together.
They are designed for scale and equity creation
Unlike private tutoring, which is time-bound, these projects are:
- Scalable through automation and digital content
- Asset-based, meaning they build equity over time
- Positioned for exit, especially as I’ll remove myself from the frontlines sometime in the future
They reflect an unique edge
These projects aren't random. They’re deeply tied to your:
- Experience as a top-tier IB Math teacher and tutor
- Credibility in the education world
- Entrepreneurial mindset focused on building something bigger than yourself
They foster community and connection
Especially in IB Math Prep and future stages of IB Math School, we're not just selling content, we're building a global student network, with shared goals, support systems, and accountability, which is both a product feature and a competitive moat.
Free content as a strategy by design
The free content model not only breaks the current competitor's business model, but also provides benefits on how these are pushed to students and parents. The free-content-as-distribution model is also where every channel rewards you in 2026. YouTube's algorithm punishes gated content. Reddit threads will share free links and bury paid ones. ChatGPT and Perplexity cite freely accessible sources when students ask "how do I solve this IB Math problem." Backlinks accumulate on free content at a rate that paywalled content can never match. School WhatsApp groups forward free links and refuse to share paid ones. Every distribution channel that matters to a teenage student is structurally biased toward free. Also, there is a powerful psychological inversion when premium-quality content is genuinely free: it creates the question "If this is what they give away for free, the paid products must not be short of amazing”, which sells the high ticket product much easier. Nobody today has executed such strategy because all existing players are big institutions.
A community behind the product
The Club at $27/month survives this model only if it offers something the free content explicitly does not: human access (Bruno + other teachers), peer accountability, live events, real-time Q&A, structured study groups. The moment Club value is "extra videos" or "extra exercises" it cannibalizes against the free tier and dies. Make the Club's value proposition explicitly human, not content-based. That's also what makes it AI-proof — AI can replicate content, not community.
A face behind the product
Revision Village and Kognity have a structural weakness they can never solve: they're institutions selling to humans. I'm a human selling to humans. In a market where students are emotional, parents are anxious, and trust is the highest-priced commodity, that is an asset.
The face is the customer-acquisition engine. Revision Village can't run a creator-led content strategy because they have no creator. Their growth model is essentially "wait for word-of-mouth + buy SEO." You walk into YouTube, LinkedIn, Instagram, and TikTok with native distribution that costs them millions to replicate — and that they structurally cannot replicate, because faceless brands underperform creator brands on every social platform's algorithm. Your CAC trends toward zero on the channels where their CAC keeps rising. That's a permanent advantage in a world where paid ed-tech CAC is climbing every quarter.
The face is the trust layer that unlocks high-ticket pricing. Revision Village charges what a question bank is worth — a few hundred dollars, once. You charge $3.6k → $8.7k for IB Math Prep because parents are paying for Bruno, not for content. They cannot price like that without a person attached. Same with Kognity — institutional software trades at SaaS multiples per seat. A trusted teacher unlocks consumer-premium pricing that no platform can touch. In your pitch, the line is: "Our gross margin is higher because our pricing power is higher, and our pricing power is higher because we sell trust, not access."
The face is the moat against AI commoditization. This is the one to lean on hardest in 2026. ChatGPT can already generate IB Math solutions and Revision-Village-style question banks. The defensible layer in education is who teaches it. A recognizable human teacher can't be undercut by an AI — parents specifically want a human guiding their child through the most stressful curriculum on earth. Revision Village is increasingly defending against AI from a weak position (their core product is replicable). You're defending from the position AI can't touch (a human relationship). Frame it: "AI is a tailwind for us and a headwind for our competitors, because trust scales when commodity content collapses."
The face creates community gravity, which creates recurring revenue. Revision Village has users. Kognity has seats. You can have followers — people who join IB Math Club at $27/month not for the Discord features but to be in the room with Bruno. Communities form around people, not around question banks. The face is what makes the Club a real product instead of a generic forum. Recurring subscription revenue is what acquirers pay 8-10x for vs. one-time-payment products at 2-3x. Your face is the reason MRR is even on the table.
The face is the speed advantage. IB curriculum changes? You ship a video in 24 hours. Revision Village goes through their content pipeline. A Reddit complaint about a topic? You respond in person. Kognity opens a JIRA ticket. In a category where students reward responsiveness and authenticity, the institutional competitors are structurally slow. Frame it: "We compound trust at a rate that institutional players cannot match because they're not built for it."
The face is the school-partnership unlock, not the blocker. When you eventually go after school licensing — and you should — being a globally recognized IB examiner walking into the room beats Kognity's enterprise sales rep every time. Heads of school buy from people they trust. You are the trust. The B2B motion that takes Kognity 9 months and a sales team takes you a Zoom call.
The face is the brand-migration insurance. Counterintuitively, the face is what makes the eventual move to IB Math Study / School safer, not riskier. When you introduce a second teacher under the platform brand, you're vouching for them — lending your trust to onboard them into the audience. Revision Village can't do this; if they hired a new face, no one would care. Your audience will say "if Bruno picked them, they're good." That's a one-time, non-replicable trust transfer that builds a multi-teacher institution faster than any institutional player could from scratch.
The investor-narrative line that ties it all together
“Revision Village built a content library. Kognity built institutional software. We're building the only creator-led platform in IB Math — combining the customer-acquisition advantage of creator economics with the equity-building advantage of platform economics. The face is the moat today; the platform is the moat tomorrow; the migration is already in motion.”
That single paragraph is the cleanest pitch frame. Comparable references that resonate with investors who've seen this movie before: Sal Khan → Khan Academy (face that became an institution), Andrew Huberman → Huberman Lab ($100M+ media + commerce empire built on parasocial trust), MasterClass (the platform is the moat, but the faces drive conversion), and in Brazil specifically Me Salva! / Descomplica (creator-led origins → edtech scale → strategic exits). All of those started with a face and ended in a transaction. None of them apologized for the face — they monetized it, then institutionalized it.
One thing to handle in advance
The smart investor will ask: "What happens if Bruno gets hit by a bus?" Don't dodge it — pre-empt it. Your answer is the migration roadmap itself: "By Q4 2027 the platform brand will have ≥40% of audience attention, ≥2 producing teachers, and ≥30% of revenue running through products that don't require my face. The exit story is a creator-built institution, not a creator." If you build that into the deck, the founder-dependency question becomes a feature of the narrative, not a liability.
The team (new section)
We'll hire ridiculously skilled IB Math teachers who are master examiners to produce content (soon) - there are many of those out there.