We are tackling a high-stakes, underserved, and emotionally charged market: IB Math students and their parents: a group navigating one of the world’s most rigorous high school programs with limited, often unreliable support.

For The IB Math Teacher and IB Math Study

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• Student: “I don’t know how to study for IB Math.”
• The course is tough, fast-paced, and unlike anything they’ve done before. Most feel lost, even if they were good at math before.
• Student: “I don’t want to waste time.”
• They want straight-to-the-point resources — no fluff, just what works — and tools that tell them exactly what to study.
• Student: “I want to get a 6 or 7 — fast.”
• They need high grades to unlock university offers, but have limited time and too many subjects competing for attention.
• Parent: “I want to make sure my child is on track.”
• Parents are anxious about IB grades affecting university admissions, scholarships, and confidence.
• Parent: “I don’t know how to help.”
• Parents are not familiar with the IB system or its math curriculum, so they can’t step in academically.
• Parent: “I see my child studying a lot — but not improving.”
• Parents want to make sure their kid is being effective in his study, given they see the everyday struggle without the desired results.

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• Student: “I’m scared of the exams.”
• They feel unprepared and unsure how to measure their progress or readiness for Papers 1, 2, and 3.
• Student: “I need a solution I can trust.”
• They want to invest in results, not vague promises — and they want expert guidance they can rely on.
• Student: “I can never tell whether I'm ready for exams.”
• They not only do not know how to get ready for my IB Math exams, but alo whether they have achieved a level of understanding that will bring them the desired grade.
• Student: “My teacher isn’t helping.”
• Many students are taught by underqualified or overloaded teachers who don’t understand the IB curriculum deeply.

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• Student: “There's not much help I can find out there.”
• The market is underserved, and dominated by only a few companies (mainly Revision Village and Kognity).
• Student: “I want to get to know other like minded peers.”
• I would like to get support from colleagues and/or other people from around the globe while studying (especially true for HL math students), to be in touch with them and address my doubts, and share my struggles with them

Now, specifically for IB Math prep, the pain points resonate but they're slightly different.

For IB Math Prep

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• Student: “I want to start ahead.”
• They want to prepare in advance for their upcoming IB Math course.
• “Student: I feel I need to bridge some gaps.”
• They are aware that there is a discrepancy on their level of Math and what is expected of them as prior knowledge
• Student: “I don't want to suffer like others.”
• They've seen many people suffer and struggle once they transition to IB Math, and they don't want to be one of those people.
• Parent: “I want to make sure my child is ready.”
• As a parent, they want to make sure their kid is ready for the IB Math curriculum.

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• Student: “I don't fully comprehend what the IB DP curriculum is all about.”
• Parents want to understand better the differences in all IB Math curriculums, and possibly have someone help select which one is for them. Also, they are not sure how the IB Math course works, how the curriculum is structured, or how their kid should study for it.

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• Student: “I can't find many resources out there.”
• There is no IB Math Prep course out there, and the resources I can find are very spread out and not organized.
• Student: “I want to get to know other like minded peers.”
• They want to meet other soon-to-be IB Math students and connect with them, already forming a bond with other like minded peers.