We operate in a diversified revenue model. A great part of the content is made available for free as a way to generate leads with the care of producing, for free, a content which is better than the paid content of other brands and companies.
The IB Math Tutor
High-end private tutoring for high net worth families. This is the cost of taking one hour from my time, which could be directed to woking on bigger scale tasks under The IB Math Teacher umbrella.
Price: currently at $180 per hour
IB Math Study
We're focused on creating great content for free (providing for free what some charge money for) to then, after getting the reputation, sell individual courses for each topic, exam prep materials and to market other resources and courses such as the IB Math Prep course.
Free materials
Class notes
The notes made during the creation of the video
Price: free, lead magnet
Exercise list
Comprehensive exercise list with progressive difficulty levels, allowing students to systematically practice the topic
Price: free, lead magnet
Cheat sheet per topic
Beautifully handwritten cheat sheet featuring key concepts for each topic, enabling students to quickly recall information at a glance
Price: free, lead magnet
Mock exam
The mock exam solution is available in two formats. The first is the standard version, which includes the full written solutions in a clean, easy-to-read PDF. The second is a personalized grading service completed by an IB Math official examiner. This premium option, priced at $47, includes both papers fully marked, the complete solution set, and a 10-minute video in which I walk through the student’s performance.
The personalized version is designed for students who want a clear, accurate picture of their true exam readiness. After submitting their completed mock exam, they receive detailed, examiner-style feedback on every question — including precise marking, an explanation of where they lost points, and practical strategies for improvement.
Price: $7 for one paper (P1 or P2), $12 for both P1 and P2 and $47 for personalized feedback
Ebooks and guides
Survival guides in small .pdf files going through students’ most burning questions ("Which calculator to buy” or "How dos the IB Math course work”). They are mostly found through organic SEO.
Price: free, lead magnet
Mini courses
Crash courses (per topic)
The IB Math Crash Courses are short, high-intensity online courses focused on the most challenging and high-yield exam topics (e.g., Induction, Calculus, Binomial Expansion, Optimization). Each course combines curated video lessons, examiner-style problem sets, and worked solutions, designed to help students achieve rapid improvement in minimal time. Delivered through The IB Math Teacher brand. Students get access to the Mock Exams (grading it is an upsell)
Price: $47 or $97 with the Mock exam upsell
Course on "XX for IB Math: take your XX to the next level”, XX being the calculator they use
Students clearly lack understanding as how to use their GDCs. This course, unique and never seen on the market for IB Math students, will fill the gap.
Price: $47
Course on "How to study for IB HL Math: all there is to know on succeeding in your IB Math course (save hundreds of hours and gallons of tears)”
It does not exist in the current market, it is worth a fortune.
Price: $97
Course "Ace your AA SL exam in 10 days”
A guided walkthrough of 10 exercise lists (5 exercises each) designed to prepare students for the upcoming IB Math exam. The course launches 20 days before the actual exam, initially (in Nov/25) offered for free to attract students, generate leads, and build community. The community feature is included in the course.
Price: $197
Course "Topic XX review”
A guided review of all the content on the five different topics of the IB, with a community, drio feed, daily exercise lists and challenges, and all the community features.
Price: $197
Longer courses
IB Math Prep
IB Math Study is your all-in-one system to conquer IB Mathematics — without the overwhelm.
Built by world-class IB Math teachers who have guided hundreds of students to top grades and top universities, IB Math Study delivers exactly what students need to succeed: clear, curriculum-aligned video lessons, laser-focused exercise lists, exam-ready strategies that cut through the noise and a community of students that work hard to succeed. No fluff, no wasted time — just the tools, structure, and confidence to help you master every topic, one by one. Designed for serious IB students who want serious results.
Earnings: $4870 per student
Other services
IA feedback service
The IA Feedback Service provides IB Math students with personalized, examiner-style evaluations of their Internal Assessments. Each submission is reviewed by Bruno Silva, former Head of Mathematics and IB Examiner, following the official IB criteria (A–E). Students receive a detailed grade prediction, criterion-by-criterion feedback, and actionable improvement strategies to raise their scores before final submission. The service includes an optional video walkthrough add-on for deeper guidance. This offer builds trust with both students and parents while maintaining strict academic integrity.
Price: $97 per IA
Other products and revenue streams
Community
Discord community, with teachers answering questions and students eager to learn
Price: $27 per month
YouTube Adsense
Earnings: the sky is the limit
Affiliates
Affiliate marketing with different brands and projects
Earnings: the sky is the limit
Corporate/School Partnerships
To be implemented later
Earnings: the sky is the limit
IB Math Prep
IB Math Prep is the premium online course designed to prepare students for one of the most challenging and competitive high school math programs in the world: IB Mathematics.
But this isn't just another prep course. It's a strategic, elite-level experience that builds rock-solid mathematical foundations, identifies and closes knowledge gaps, and trains students to excel from Day 1 of the IB program — and all the way to final exams.
Students have access not only to the course, but also to a community of peers who share the same goal: succeeding in and preparing for the upcoming IB Math program. Parents can monitor their child’s progress through daily performance tracking, aligned with topics that either build the foundation for IB Math or are directly part of the official curriculum.
Length and pace
This is a three month long course that puts future IB Math students in a path of success. Each class will have a couple of Math teachers working with them in the community feature (addressing questions for example) and grading their work. The courses are not evergreen: in order to create FOMO and incite their sense of urgency.
We operate with very small classes with 40 seats and only a few times per year, probably four times a year. Period. Now, the quantity of 40-seat classes may vary, as long as we have the appropriate number of IB Math teachers with us. That guarantees a top notch and individual support to our students.
About how the courses are built
It doesn’t matter whether you’re taking an SL or HL course - we’ll make it very clear to you which portions/topics you need to work on for any of those. The core of the course is common to all students, however there are portions that are exclusive to students that will take an AA HL course, and for those that will take the AI HL course. All students will have access to all materials, therefore one may try and see if he/she would like to tackle HL content.
Benefits
- Complete course aimed at preparing students in Mathematics to enter the DP program
- Access to a community of students that wish to learn and improve, where IB Teachers who are also IB Examiners will provide support
- The last step of the course is a unit explaining all the student needs to know about the IB, plus tips on navigating it, studying effectively and preparing for Exams
- Place some scarcity and urgency here and in the website (might use Podia)
- (Optional) Two one-hour lessons with IB Teachers who are also official IB Examiners
- (Optional) Two one-hour lessons with Mr. Bruno
Urgency
- Lalala
Bonuses
- Mock assessments in the beginning of the units
- Mapping of the competencies that one can find in the IB (state them in the material as well)
- Graded assessments
- Reports for parents with grades and feedback
- Extensive reports on strengths and weaknesses (mapping competencies)
- IB Questions throughout the material
- Final Exam at the end
- Community and chat where they interact with other students and our teachers
- Receive all you should work on the phone every Monday (description and a .pdf file filled with QR codes)
- Course on How to study for IB Math (worth $970, could be sold separately)
- (Optional) Weekly sessions 2x week with tutors
Price: $8700
IB Math Club
Reliable MRR (Monthly Recurring Revenue) that stabilizes your income and increases valuation.
TIER 1 — Free Community (Discord)
Price: $0
Goal: Maximum reach, lead generation, brand affinity, trust building.
Features:
- Access to general channels (announcements, introductions, wins of the week, motivation corner)
- Read-only “Weekly Math Pill” channel (mini problems for each IB Math topic, concepts, or insights)
- Optional link to your YouTube videos and free downloads
- Monthly open workshop (public live Q&A)
- Access to events calendar (study sprints, webinars)
Business function: Lead magnet → top of funnel → nurtures students toward paid tiers.
TIER 2 — Peer Support Group
Price: $27/month
Goal: Provide real-time, community-driven academic help for a low barrier.
Features:
- Access to peer-mentorship channels (ex: HL Questions Help, SL Questions Help, Exam Tips)
- Weekly peer-led study sessions
- Homework help and question breakdowns from top students who already graduated
- Priority access to ask questions in “Ask the Community” channels
- Monthly exam strategy session led by a trained moderator
- Access to “Accountability Pods” (study squads)
Value proposition:
Students receive constant help — not just from you, but from community mentors. Parents love this because it keeps their children engaged and supported consistently, without the cost of tutoring.
TIER 3 — Premium Coaching Community
Price: $97/month
Goal: Deliver high-touch math and mindset guidance, nearly replicating tutoring at scale.
Features:
- All Tier 2 benefits
- Priority expert support (your vetted team answers questions deeply and quickly)
- Weekly live small-group coaching call (Paper 1, Paper 2, HL, or topic-specific)
- Monthly mock exam + feedback
- Personalized study plan (updated monthly)
- “AI Math Coach prompts” that you curate for members
- Access to “Emergency Support” channel during exam season
- Discounts on IB Math Study courses
- Exclusive workshops: modeling, exam hacks, IA guidance
Value proposition:
For families who can't afford weekly tutoring but want reliable, high-level support, this is a no-brainer. Students feel like they have a coach every week — but at a fraction of tutoring cost.