We operate in a diversified revenue model. A great part of the content is made available for free (our free content is superior to much of the paid content out there) as a way to generate leads and to create a path for offering high ticket products. We break down the main sources of income below, according to the phase of development (where all four projects’ products can be seen inside those links).
The IB Math Teacher (soon IB Math School)
Focused on creating great content for free (providing for free what some charge money for) to then, after getting the reputation, sell individual courses for each topic, exam prep materials and to market other resources and courses such as the IB Math Prep course.
Free products
Class notes
The notes made during the video
Price: free, not a lead magnet
Exercise list
Comprehensive exercise list with progressive difficulty levels, allowing students to systematically practice the topic
Price: free, lead magnet
Cheat sheet per topic
Beautifully handwritten cheat sheet featuring key concepts for each topic, enabling students to quickly recall information at a glance
Price: free, lead magnet
Mock exams
The mock exam solution is available in two formats. The first is the standard version, which includes the full written solutions in a clean, easy-to-read PDF. The second is a personalized grading service completed by an IB Math official examiner. This premium option, priced at $47, includes both papers fully marked, the complete solution set, and a 10-minute video in which I walk through the student’s performance.
The personalized version is designed for students who want a clear, accurate picture of their true exam readiness. After submitting their completed mock exam, they receive detailed, examiner-style feedback on every question — including precise marking, an explanation of where they lost points, and practical strategies for improvement.
Price: $17 for P1 + P2 + full solutions and $47 for personalized feedback
Ebooks and guides
Survival guides in small .pdf files going through students’ most burning questions ("Which calculator to buy” or "How dos the IB Math course work”). They are mostly found through organic SEO.
Price: free, lead magnet
Crash courses (per topic)
The IB Math Crash Courses are short, high-intensity online courses focused on the most challenging and high-yield exam topics (e.g., Induction, Calculus, Binomial Expansion, Optimization). Each course combines curated video lessons, examiner-style problem sets, and worked solutions, designed to help students achieve rapid improvement in minimal time. Delivered through The IB Math Teacher brand. Students get access to the Mock Exams (grading it is an upsell)
Price: Free for now, restricted to YouTube members only in the near future
Short courses
- "XX for IB Math: take your XX to the next level”, XX being the calculator they use
- Students clearly lack understanding as how to use their GDCs. This course, unique and never seen on the market for IB Math students, will fill the gap.
- Price: $47
- Course on "How to study for IB Math: all there is to know on succeeding in your IB Math course (save hundreds of hours and gallons of tears)”
- It does not exist in the current market, it is worth a fortune.
- Price: $97
- Course "Ace your AX XL exam in 10 weeks”
- A guided walkthrough of 10 exercise lists (5 exercises each) designed to prepare students for the upcoming IB Math exam. The course launches 10 weeks before the actual exam, initially (in Nov/25 and May/26) offered for free to attract students, generate leads, and build community. The community feature is included in the course.
- Price: lead magnet initially, $97 in the future
- Course "Topic XX mastery and exam blueprint: 50 exam-level questions that cover everything you must know”
- A guided review of all the content on the five different topics of the IB.
- Price: lead magnet for now, $97 per topic
YouTube Adsense
Earnings: varies
Brand deals
Brand deals with important players of the market
Earnings: varies
Affiliates
Affiliate marketing with different influencers
Earnings: varies
School Partnerships and licensing
To be implemented later
Earnings: varies