Phase #01 - The "mic check one two” phase
This is the starting point, when we're pretending that the IB Math Teacher's goal is exclusively to market himself as a private tutor. For this initial stage we're not worried about collecting leads or selling courses: the main focus is to ship as many videos, exercise lists, mock exams and other materials as possible, while continuing to work as a private tutor. Getting The IB Math Teacher's name out there, and associating it to high quality IB Math content, is a priority. In addition to all this, we'll be building the IB Math Prep course (a soon-to-be-launched high ticket course).
Goals
Publish the "Ace your IB Exams in 10 days” course for the November/25 cohort (for free)Put in place the mock exam productThe products and revenue streamsHire a video editorPublish 50 videos- Create most of the content for the topics
Induction proofs,Contradiction, Integration by parts, Integration by substitution, Binomial expansions and Optimization - Finalize the IB Math Prep curriculum layout
- Start using LinkedIn, create weekly posts of the content and of the journey of creating this (these) brand(s)
- Get 100 accesses on The IB Math Teacher's website per day seven days in a row
- Grow the YouTube channel to 1000 subscribers
Phase #02 - The "who's this IB Math Teacher” phase
In this second phase we'll continue to produce high quality content and I'll continue tutoring, however the focus will be more strategic: we'll be collecting leads through some of the materials made available to students, measuring important metrics, and using organic growth strategies. Also, in this phase, we'll run the first cohort of the IB Math Prep course (May/26).
Goals
- Lead magnets in strategic materials
- Hire an SEO professional
- Hire an experienced IB Math teacher to work on content and curriculum (The IB Math Teacher and IB Math Prep)
- Turn on YouTube monetization and memberships
- Build an email drip campaign with ramifications for all possible markets and clients
- Get 1000 accesses on The IB Math Teacher's website per day in average (seven days in a row)
- Complete all content for 10 different topics - add Voronoi diagrams, Differential equations AA HL, Differential equations AI HL, Complex numbers
- Run the first cohort of the IB Math Prep course (May/26)
- Run the Ace your IB Math exams in 10 weeks (for the May/26 exams)
- Grow the YouTube channel to 2,500 subscribers
- 250 published videos
- Collect 1,000 leads